Formulation
• Formulas are derived and verified by practicing health professionals (MDs, NDs, DCs, dieticians, herbalists, etc.) with extensive real world clinical experience in preventive medicine.
• Products are motivated first by therapeutic need, not marketing considerations.
• Formulas are based on substantial collective professional knowledge of the nutrition research literature.
• The entire line of products is integrated and may be used together safely.
• Formulas are of high ethical standard -- no-nonsense professional formulas, the same ones we give our patients.
• We use higher levels of superior quality ingredients in all of our formulas.
• Honest nutrient amounts are based on what health professionals actually use, not "pixie dust" amounts.
• True full disclosure includes ratios of all ingredients -- no games played with labels.
• We are a direct line -- no distributor markups.
• Read our labels! Compare with other brands for quantity and quality of ingredients.
Education
• Full commitment is given to patient/customer health, nutrition education and product education.
• Free Health Education Library features a variety of publications -- brochures, fact sheets, etc.-- that are purely educational, not product-linked.
• Thoroughly researched educational materials are written from a friendly and informative perspective by licensed holistic clinicians.
• Instead of advertising, we educate. For the same cost other companies spend on a one-page cull-color ad, PIONEER creates 50,000 brochures on subjects such as osteoporosis or stress reduction.
• PIONEER is highly respected for raising the standard of nutrition education within the supplement industry. Our "How to Read the Label" poster, for example, has been used by the industry's quality assurance association, and reprinted widely
in trade magazines.
Service
• We are a direct line to retailers.
• We offer a 100% unconditional guarantee to consumers.
• Health professionals are available to answer technical questions.
• Detailed, factual, clinically-referenced product information is provided.
• Phone calls are answered promptly by a caring, well-trained staff.
• Individual customer service representatives personally serve each account.
• Toll-free phone, easy ordering by phone, fax or email, and an informative, educational website.
